Also known to many as GSC, the Golden Screen Cinemas are one of the the most popular cinemas in Malaysia.The result of a merger between Golden Communications (M) Sdn.Bhd (by PBB Group Sdn. Bhd. and Golden Harvest International Ltd.) and Cathay Cinemas Sdn.Bhd (CCSB) saw to the establishment of Golden Screen Cinemas Sdn. Bhd. (GSC) in 1998. Having currently established itself as the largest cinema exhibitor in the country, the first GSC cinema was launched in East Malaysia back in 1981 which quickly led to the rapid expansion of their cinemas including the notable opening of GSC Mid Valley at Mid Valley Megamall, Kuala Lumpur in 1999, which is the largest multiplex in South East Asia with a total of 18 screening halls and 2351 seats.As of 2014, there is a total of 251 digital screens in 31 locations across Malaysia and Vietnam.